1) VLISCO GROUP
VLISCO IS PART OF THE VLISCO GROUP WHICH CONSISTS OF FOUR FASHION TEXTILE BRANDS THAT ESTABLISHED THE WORLD OF AFRICAN PRINT: VLISCO, WOODIN, UNIWAX AND GTP. VLISCO IS THE PREMIUM BRAND IN THE PORTFOLIO.
Vlisco is a premium, textile brand primarily used for occasion wear. Woodin is the fast-fashion, textile and Ready to Wear brand. Uniwax is a contemporary textile brand for everyday use and GTP, with four fabric labels, addresses different fashion purposes e.g. contemporary styles, daily wear, uniforms and private label.
2) ORIGINAL DESIGN
VLISCO HAS A TRULY UNIQUE DESIGN LANGUAGE AND ALL THIS CREATIVITY HAS RESULTED IN A TRULY COLOURFUL AND ORIGINAL WORLD.
Our designs are recognised for their fearless illustration and bold colour combinations – a result of our designer’s constant sketching, drawing, painting and dreaming. The understanding of the marriage between our heritage, design, colour and craft is key in creating the unique textiles Vlisco is loved for. It takes a designer 18 months to master and embrace our original design signature. Designs can take up to 6 weeks to be finalised. As a result, each design is officially registered and valued as a work of art. This unique design language has been translated into four Vlisco labels: Wax Hollandais, Super-wax, Java and Voilà for you by Vlisco, each with its own identity and twist on the Vlisco handwriting.
3) A TRUE CRAFT
OUR RENOWNED PROCESS AND CRAFT IS OUR BEST-KEPT SECRET AND IS UNIQUE IN THE WORLD. WAX FABRIC GOES THROUGH 27 TREATMENTS BOTH BY MACHINE AND BY HAND AND TAKES TWO WEEKS TO PRODUCE.
Our wax printing technique is without a doubt, unique in the world. Our precious machines are custom built and have been running non-stop for decades. To meet our high standards, many parts of the complex process are still carefully finished by hand. The bond between design and craft is unique. The intertwining of the drawn image, craft and colour guarantees that every yard of stunning fabric is truly one-of-a-kind
4) COLOUR CRAZY
COLOUR IS OUR OBSESSION AND WE MAKE OUR OWN UNIQUE COLOURS IN-HOUSE TO ENSURE THE DEEPEST, MOST VIBRANT COLOURS THAT ARE COLOUR FAST TOO.
Bathed in indigo ink, our designs are imprinted into the fabrics. Indigo is the most important dye in our colour portfolio. In fact, colour is an integral part of our craft, which fuses with design to create wonderful optical illusions and eye-catching new looks. The combinations we use can entirely alter the appearance of one design creating several new visual designs. Our vibrant colours are for long lasting enjoyment – even after washing.
5) VLISCO, THE TRUE ORIGINAL, SINCE 1846
OUR HERITAGE IS LIKE NO OTHER. OVER 160 YEARS AGO WE BECAME THE ORIGINATORS OF AFRICAN PRINT AND THE WISDOM WE HAVE ACCUMULATED FORMS THE BASIS OF OUR BUSINESS AND INNOVATION PHILOSOPHY.
In our archive and informal museum in Helmond, Holland, the birthplace of all Vlisco designs, true wonders can be discovered. Artefacts dating back to the 17th Century, including sample books and original sketches from the initial production lines, can be found there. Photography depicting our historical role in cultural dress codes can also be seen. All these treasured gems continue to inspire our innovation and originality today. They are a testament to our rich legacy and confirm our true originality since 1846.